IP Strategies – the Food & Beverage Industry
IP Strategies – the Food & Beverage Industry perspectives
Every player in the food sector has its own DNA. The creation and launch of a new brand is often a reflection of this, since each new brand aims to target a particular type of consumer or market, to meet specific needs or to create new ones.
From creation to launch
Once your brand is in the marketplace, and throughout its life, we can help you develop your strategy; help you ask the right questions.
- Have I properly assessed all the risks?
- Have I made sure that my brand doesn’t copy a competitor’s/third party’s brand?
- Is my brand distinctive enough to set me apart from my competitors?
- Isn’t my brand misleading for consumers?
- Do my brand, claims or slogans, product labels comply with food regulations?
- With Swissness specific regulation?
- With GI’s regulations?
- How can I protect my brand, slogan and claims?
- Can I also protect my packaging, my product, the process of manufacturing my products?
- Can I create and use my own “quality label” to promote my products or services?
- Can I keep my innovation, know-how or process secret?
- What do I need to do to stop competitors filing the same or similar trademarks?
- How can I prevent third parties from denigrating or damaging my brand’s reputation?
- How can I prevent my brand from becoming the generic name for my products or services?
- What strategy should I adopt with regard to my partners (distributors, suppliers, licensees…) and competitors?
- How to optimize my trademarks portfolio?
- How can I build my IP budget?
- Do I have to worry about the creations made by my design agency or my employees for these projects?
Please do not hesitate to contact us. We’ll answer all these and other practical questions you may have.
Our expertise in the Food Technology Industry: click here
Prepared by: Philippe Brottes & Viktoriia Didur