Melting Trademarks: A Chocolate IP Story
Dive into the intriguing universe of Intellectual Property (IP) with our brand-new series!
Each IP story pulls back the curtain on real-life IP dramas from a range of industries, including the tasty twists of food and beverage. First up, we present a tale that leaves a “bitter taste” – a cautionary story about a chocolate trademark that became a little too popular for its own good. Brace yourself for a journey through the highs and lows of IP, unveiling its critical role in crafting the blueprint for business success far and wide. Ready for actionable insights, strategic wisdom, and a deep dive into the complexities of protecting what’s yours? You’re in the right place. Join us, and let’s navigate the fascinating world of IP together.
IP Story. Little story of intellectual property with a “bitter taste”.
A nice trademark had been registered for chocolate with an extraordinary taste.
Its reputation was such that the Chefs of many restaurants used it as an ingredient in the desserts offered at their tables.
However, the precautions for using this trademark in these establishments and on the menus were not regularly verified by the trademark owner. This brand name has gradually become a generic name for chocolate, much to the dismay of its owner, who had been careless!
Moral of the story:
Keep control of the use of your trademark by third parties, even if they are quality partners!
Intrigued by our story and wondering how to safeguard your own brand? Don’t let your trademarks melt away into the public domain. At Katzarov, we specialize in navigating the complexities of Intellectual Property protection, ensuring your brand remains exclusively yours. Let’s craft a strategy that keeps your IP protected and powerful.
Prepared by Philippe Brottes & Viktoriia Didur