Intellectual Property Protection in Football

The Importance of Intellectual Property Protection in Football

Not long ago, the European Championship captivated millions of fans worldwide, showcasing the best of football talent and competition. As the excitement continues to resonate, it’s a great moment to explore the critical role of Intellectual Property (IP) in the realm of football. Beyond the goals and the glory, IP plays a significant part in protecting the unique identities and brands of players and clubs alike.

Trademarking in Football

Football has evolved into a multi-billion dollar industry, where brand protection is as crucial as on-field performance. The commercial success of players and clubs heavily relies on the strategic management of their IP assets. Trademarks are a primary tool for this protection, ensuring that their names, logos, and even signature moves are legally safeguarded.

Examples of IP in Football

  • Kylian Mbappe: The French superstar owns seven trademarks in the EU, including his famous quote “Le football, il a changé” (English: “Football has changed”), his distinctive goal celebration pose, and the logo of his company. This positions him among the most IP-protected players globally, alongside icons like Cristiano Ronaldo and Lionel Messi.
  • Cristiano Ronaldo: Known for his CR7 brand, Ronaldo has successfully trademarked his name and logo. His brand extends to a wide range of products, including footwear, underwear, fragrances, and even hotels. The CR7 trademark is registered in multiple jurisdictions, reflecting his global commercial footprint.
  • Lionel Messi: Messi’s trademarks cover his name and logo, used on various merchandise such as clothing and accessories. His brand extends beyond football, securing his commercial interests across different markets.
  • David Beckham: Beyond his football career, Beckham’s brand includes trademarks for DB07, BECKHAM, and SMOKEY BECKHAM, covering products from clothing to grooming items.

The Commercial Impact of Trademarks

The commercial explosion in football means that what happens off the field is as crucial as on-field performance. Sponsors, broadcasters, and advertisers invest heavily in football due to its vast audience. For instance, FIFA has registered over 150 European Union Trademarks (EUTMs) and more than 300 Registered Community Designs (RCDs), demonstrating the extensive IP portfolio managed by sports organizations. Merchandising is another significant area where IP protection is essential. Football clubs and players often license their trademarks to third parties for merchandise sales, creating an additional revenue stream. Cristiano Ronaldo’s CR7 brand, for example, includes a variety of products from apparel to fragrances, all protected by trademarks.

Patents in Football

Patents play a significant role in the football industry by protecting technological innovations that enhance the game and player performance. Here are a few notable examples:

  • Football Boots: The design and technology behind football boots have evolved significantly. Patents cover various aspects such as the materials used, the shape, and the design for better grip and control. For instance, Nike holds a patent for a football with multiple linings that enhance the ball’s pliability and durability​.
  • VAR Technology: The Video Assistant Referee (VAR) system, patented by Hawk-Eye Innovations, allows referees to make more accurate decisions by reviewing match footage from multiple angles​.
  • Hybrid Turf: Patented hybrid turfs combine natural grass with synthetic fibers to withstand heavy use and varying weather conditions while providing a safe playing surface​​.
  • Electronic Performance and Tracking Systems (EPTS): These wearable technologies, which include tracking devices for players, monitor various metrics such as speed, position, and heart rate. This data helps coaches optimize player performance and prevent injuries​​.
  • Free Kick Wall Systems: FreeKickPro has developed a patented system that simulates a real free kick wall, allowing players to practice under game-like conditions. This system records and analyzes free kick data to improve training outcomes​​.

Protecting IP in Football

Effective IP management involves registering trademarks and patents well in advance to prevent issues such as cybersquatting and unauthorized use. Organizations like UEFA own a vast portfolio of trademarks for competitions, mascots, and other brand elements, ensuring that only authorized entities can use these marks and maintain brand integrity and value.

Conclusion

As the football world continues to grow commercially, the importance of IP protection cannot be overstated. Trademarks and patents not only safeguard the identities of players and clubs but also enhance their marketability and commercial value. For football professionals looking to secure their brand, understanding and leveraging IP is a game-changer.

For more information on how to protect your intellectual property in the football industry, feel free to contact us at Katzarov.

Prepared by Andrea Manola, Anna Babakova, Nessim Nafti & Viktoriia Didur

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